카페 “아키타입”을 위한 새로운 한글/라틴 알파벳 로고타입과 활자체. 세로로 긴 컨덴스드 형태에, 커피의 향과 수증기에서 얻은 영감을 바탕으로 한 형태를 어센더와 디센더에 적용하고, 함께 쓰일 수 있는 숫자와 다양한 기호 및 심볼을 추가했다.

Archetype Sans Condensed has a vertically long condensed form. I designed ascender and descender’s detail inspired by the aroma and vapor of a cup of coffee and added numbers and various symbols that can be used together.

클라이언트: 아키타입
사진: 김진솔
분류: 로고타입, 라틴, 활자체
연도: 2022

Client: Archetype
Photography: Jinsol Kim
Categorize: Logotype, Latin, Typeface
Year: 2022







Amuse, Archetype, Culture Flipper, Danse Lente, Dinamo, Drei, Eulyoo Publishing Company, Gentle Monster, Google, GQ Korea, Kinfolk, Kolon FnC, L’Insensé, Manu Atelier, Maegae, National Hangeul Museum, Netflix, Nike Korea, NoPlasticSunday, OIE, Pintrill, S&C New York, Science Walden, Shinsegae Department Store, SM Entertainment, Songeun Art and Cultural Foundation, Sooyeongagu, Tamburins, The Booth Brewing Co, The Page Gallery, True To Type, Universal Everything, Whatreallymatters, Wieden+Kennedy Tokyo, YG Entertainment, Youtube,  Amuse, Archetype, Culture Flipper, Danse Lente, Dinamo, Drei, Eulyoo Publishing Company, Gentle Monster, Google, GQ Korea, Kinfolk, Kolon FnC, L’Insensé, Manu Atelier, Maegae, National Hangeul Museum, Netflix, Nike Korea, NoPlasticSunday, OIE, Pintrill, S&C New York, Science Walden, Shinsegae Department Store, SM Entertainment, Songeun Art and Cultural Foundation, Sooyeongagu, Tamburins, The Booth Brewing Co, The Page Gallery, True To Type, Universal Everything, Whatreallymatters, Wieden+Kennedy Tokyo, YG Entertainment, Youtube,
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