“Celebrity”는 SM 엔터테인먼트를 위해 디자인된 커스텀 라틴 알파벳 활자체 가족으로, 기본 굵기 4종(라이트, 레귤러, 미디엄, 볼드) 외에도 독특한 개성을 가진 라운드 스타일과 스텐실 스타일을 추가하여, 엔터테인먼트 사업 전반의 브랜드 디자인 영역에서 다양한 타이포그래픽 용도로 쓰일 수 있도록 디자인했다.

Celebrity Family is a bespoke typeface family designed for SM Entertainment, one of South Korea’s most extensive entertainment companies, founded in 1995 by Lee Soo-man. Celebrity family has four basic weights and two additional unique styles, rounded and stencil, to be used throughout the business area.

클라이언트: SM 엔터테인먼트
기획: 윤민수, 김다솔, 홍차민
분류: 로고타입, 라틴, 활자체
연도: 2018

Client: SM Entertainment
Planning: Minsoo Yoon, Dasol Kim, Chamin Hong
Categorize: Logotype, Latin, Typeface
Year: 2018






















Amuse, Archetype, Culture Flipper, Danse Lente, Dinamo, Drei, Eulyoo Publishing Company, Gentle Monster, Google, GQ Korea, Kinfolk, Kolon FnC, L’Insensé, Manu Atelier, Maegae, National Hangeul Museum, Netflix, Nike Korea, NoPlasticSunday, OIE, Pintrill, S&C New York, Science Walden, Shinsegae Department Store, SM Entertainment, Songeun Art and Cultural Foundation, Sooyeongagu, Tamburins, The Booth Brewing Co, The Page Gallery, True To Type, Universal Everything, Whatreallymatters, Wieden+Kennedy Tokyo, YG Entertainment, Youtube,  Amuse, Archetype, Culture Flipper, Danse Lente, Dinamo, Drei, Eulyoo Publishing Company, Gentle Monster, Google, GQ Korea, Kinfolk, Kolon FnC, L’Insensé, Manu Atelier, Maegae, National Hangeul Museum, Netflix, Nike Korea, NoPlasticSunday, OIE, Pintrill, S&C New York, Science Walden, Shinsegae Department Store, SM Entertainment, Songeun Art and Cultural Foundation, Sooyeongagu, Tamburins, The Booth Brewing Co, The Page Gallery, True To Type, Universal Everything, Whatreallymatters, Wieden+Kennedy Tokyo, YG Entertainment, Youtube,
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