노플라스틱선데이의 새로운 브랜드 아이덴티티를 위한 베리어블 라틴 알파벳 활자체. 기본 로고형 미디움(100), 세미볼드(200)에서 플라스틱의 물성을 닮은 헤비-블랙(1000) 웨이트까지 다양하게 변모하는 베리어블 폰트로 개발하여, 브랜드 아이덴티티의 다양한 부분에 범용적으로 쓰이도록 디자인했다.

Introducing NPS, the variable typeface crafted exclusively for NoPlasticSunday’s fresh brand persona. They rejuvenate the fractured plastic waste recycling system, birthing opportunities and values for a brighter society. This dynamic typeface echoes their endeavors—shaping plastics from a modest medium weight (fundamental utility) to a profound heavy-black weight (distinctive prominence).

클라이언트: 노플라스틱선데이
협업: 워크룸, 유현선, 김형진
분류: 라틴, 베리어블 활자체
연도: 2022

Client: NoPlasticSunday
Collaborator: Workroom, Hyunsun You, Hyungjin Kim
Categorize: Latin, Variable Typeface
Year: 2022








Amuse, Archetype, Culture Flipper, Danse Lente, Dinamo, Drei, Eulyoo Publishing Company, Gentle Monster, Google, GQ Korea, Kinfolk, Kolon FnC, L’Insensé, Manu Atelier, Maegae, National Hangeul Museum, Netflix, Nike Korea, NoPlasticSunday, OIE, Pintrill, S&C New York, Science Walden, Shinsegae Department Store, SM Entertainment, Songeun Art and Cultural Foundation, Sooyeongagu, Tamburins, The Booth Brewing Co, The Page Gallery, True To Type, Universal Everything, Whatreallymatters, Wieden+Kennedy Tokyo, YG Entertainment, Youtube,  Amuse, Archetype, Culture Flipper, Danse Lente, Dinamo, Drei, Eulyoo Publishing Company, Gentle Monster, Google, GQ Korea, Kinfolk, Kolon FnC, L’Insensé, Manu Atelier, Maegae, National Hangeul Museum, Netflix, Nike Korea, NoPlasticSunday, OIE, Pintrill, S&C New York, Science Walden, Shinsegae Department Store, SM Entertainment, Songeun Art and Cultural Foundation, Sooyeongagu, Tamburins, The Booth Brewing Co, The Page Gallery, True To Type, Universal Everything, Whatreallymatters, Wieden+Kennedy Tokyo, YG Entertainment, Youtube,
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