신세계백화점의 모던 헤리티지 정신을 잇는 새로운 활자체. 세련된 표정에 ‘틈’의 미학이 담긴 반부리 활자체 2종과 편안하면서 섬세한 민부리 활자체 4종, 총 6종이 가족을 이루고 있다. 단단한 한글 민부리 활자체의 뼈대에 은은한 멋과 유연한 손맛을 더해 새로운 표정의 한글을 만들었다. 선명하면서 절제된 인상을 띤 반부리 활자체과 섬세하고 고급스러운 인상의 민부리 활자체를 통해 신세계백화점의 타이포그래피 쓰임새를 다양하게 넓혔다.

Shinsegae is a typeface family that follows the Modern Heritage spirit of the first Korean department store, Shinsegae. The family consists of two weights of Semi-serif style with a refined expression and the aesthetics of gaps, and four weights of comfortable yet delicate Sans-serif style. In addition, it introduces a new face to Hangul typeface by displaying a sensitive handwriting concept in the structure of the basic Hangul Sans-serif.

클라이언트: 신세계백화점
아트 디렉션: 안상수
서체 디자인: 노민지, 윤민구
기획 및 진행: AG 타이포그라피연구소
분류: 한글, 라틴, 활자체
연도: 2015

Client: Shinsegae Department Store
Art Direction: Sangsoo Ahn
Type Design: Minji Noh, Mingoo Yoon
Planning: AG Typography Institute
Categorize: Hangul, Latin, typeface
Year: 2015













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