Client: KT
Collaboration: studio fnt
Direction: Mingoo Yoon
Design: Jiyeon Park
Photo: Eunji Kim, courtesy of studio fnt

KT Onmaru is a brand space that presents KT’s telecommunications heritage together with its present and future technologies as a single experience. Commissioned by studio fnt, the project involves the design of a Hangul logotype and letterforms. The Hangul combine straight lines and curves, with each character contained within an equally proportioned square that forms the core module known as the Onmaru Square. Inspired by Hangul cursive style, this square expands horizontally, vertically, diagonally, and along curves, symbolizing KT’s network that connects past and present and links people to one another across multiple directions.