• Interview
  • Projects
    What aspects of your recent work are you satisfied or dissatisfied with?
    As I mentioned when I described my approach as dry, once a project is finished, I try not to look back at it without a reason. Whenever I draw a typeface, I always do the best I am capable of at that moment. Because of that, I am neither particularly dissatisfied nor especially satisfied with previous work. Of course, if I examine it closely, there may be forms that now feel lacking, but I do not think they were wrong, because I believe they were the result of how I wanted to draw them at the time. I simply hope that, in the next project, a more developed version of myself will draw a better typeface. BE(ATTITUDE) Magazine, 2023
    How do you understand the concept of “typeface experimentation”? What do designers expect from this kind of experiment?
    Typeface design is fundamentally concerned with letters intended for reading. Although many display typefaces with distinctive characteristics have been developed in recent years, most typefaces still prioritize legibility as much as possible. For me, however, “typeface experimentation” means testing how far I can move away from that value of legibility. I experiment with letterforms not only as things to be read, but also as things to be seen. Once we free ourselves from the assumption that letters must always be readable, we can explore much more visually interesting forms. These experiments may involve emotion or play with different writing systems. Humans have evolved by conducting and studying various experiments driven by curiosity and the instinct to survive. This experimental spirit, which is part of human nature, has laid the foundation for the cultures, languages, writing systems, and fields of design we have today. That is why we need to continue experimenting with new letterforms, and I believe that through these experiments, we may discover “something” that no one has imagined before. Design360°, 2020
    What is your ultimate goal as a designer?
    I am a very practical person. I sometimes wonder whether I should give a more impressive answer, but honestly, my goal is simply to continue doing this work. I hope I will not be forced to give it up because of financial pressure, and that I will still be able to design typefaces when I am in my sixties or seventies. Hyundai Livart Magazine (Hinge), 2022
    Where do you find inspiration for your designs?
    People often describe inspiration as something they “find,” but I do not think of it that way. If you simply wait for it, it may never come. There is a line attributed to Philip Roth: “The amateur waits for inspiration. We get up and go to work.” That fits my attitude toward work perfectly. I simply continue working as part of my profession. If I had to name something else, I would say that I find help in the world outside my work. My formal sensibility often expands through things that are not directly connected to design: the movement of animals, the forms of plants, the proportions of architecture, or the rhythm of music. Good conversations with fellow practitioners and colleagues are also a great help. Hanwha Signature Library, 2025
    How would you redesign the GQ KOREA logo?
    First, I would move KOREA outside the G. The way the G and Q are ambiguously joined also bothers me. I would also like to refine the subtly tilted upper and lower ends of the diagonal stroke, or tail, that crosses the Q. There are many other things I could mention, but I think I could explain them in greater detail if there were a design fee involved. GQ Korea, 2019
    I understand that you currently teach type design at universities. You must have experienced designing writing systems that were not your native script during graduate school. When teaching at a Korean university, have you also taught type design in languages other than Korean, including Latin? Are there opportunities within your classes to design a second or third language?
    Because I studied the simultaneous design of Hangul and Latin during my master’s program, designing Hangul and the Latin alphabet together is also a fundamental part of my classes. Chinese students, for example, were allowed to replace a Latin-alphabet design assignment with Han characters. Japanese students were encouraged to work with kana as well, while French students were encouraged to design a complete Latin character set that included the characters required for French. When necessary, I also arranged separate online sessions in which professional designers specializing in the relevant writing system could provide external review and feedback. Fundamentally, I believe that looking again at the writing system of one’s native language through the eyes of a designer is the best starting point for studying multiscript type design. Adobe Koreans Font Release Series, 2022
    Which project has remained the most memorable, and why?
    The 2017 exhibition “In Limbo: The Plant Room,” created with designer Song Minho, and the typeface of the same name. Until then, I had mainly designed typefaces intended to be read. With Limbo, I focused entirely on what a typeface intended to be seen might look like. I also experimented with ways of creating a systematic typeface from the natural, irregular forms of plants, moving beyond commonly accepted rules and conventions of type design. The project gave me an important opportunity to reset my mindset shortly before leaving to study abroad. GQ Korea, 2019
    What do you consider your particular strength?
    Rather than having a particular strength, I think it is more a matter of attitude—my attitude towards the work. If I decide that something is within my ability and can be made to work, I work hard at it. If it seems outside my area, I do not touch it. There are certainly people who are good at everything, but I am not one of them. I tend to concentrate my effort and time on the things I can do well—in other words, the areas I have worked in over the years. I think I have a fairly clear understanding of what I can and cannot do. I also consider myself very fortunate to have found what I wanted to do at an early age. As an aside, one phrase I like is, “I do it if it can work.” If something is possible and I think I can make it succeed, I do it; if not, I do not. To put it positively, I have very clear likes and dislikes. Put negatively, I suppose it could sound irresponsible. It is all relative anyway. Typography Seoul, 2015
    Could you introduce some of your recent projects?
    I recently had a great time designing a custom variable typeface for NoPlasticSunday. Until now, most brand logos and typefaces have maintained static forms. Inspired by the physical qualities of plastic, which change depending on its environment, the NPS variable typeface allowed me to explore the point at which letters themselves appear to have changing material properties, so I enjoyed the entire process. The Hangul typeface for SONGEUN, the new cultural space opened by the SONGEUN Art and Cultural Foundation, was also particularly meaningful because it allowed me to explore the formal translation between Hangul and Latin, which is something I especially enjoy. I have continued collaborating with the Swiss type foundry Dinamo on this kind of formal translation within multilingual typefaces. In a similar vein, I also recently completed a Hangul typeface for YouTube. Together with colleagues, I run a small design workshop called JAMO for people who need more in-depth type design education. BE(ATTITUDE) Magazine, 2023
    How is the studio doing financially?
    I have not yet seriously considered how I might make a living through the structure of a studio. Perhaps I am less mature than other people. From what I hear, income is usually inconsistent for a one-person studio. Irregular income may sound far removed from stability, but there are both advantages and disadvantages. Even if it is relatively less stable than working for a conventional company, being able to use one’s time more efficiently while sustaining a life is also a significant benefit. My thinking is no different from that of many other designers: a life in which you can do the work you want without worrying about money. That is an ideal desired not only by designers but by almost everyone, so I think finances are ultimately a matter determined by each person’s individual values. GRAPHIC #29: New Studios, 2014